Create Brand Awareness
Through Public Relations & Social Media Strategy
We work with you to define your target market(s) and devise unique and effective strategies to ensure that your brand’s messaging gets to targeted audiences through every channel appropriate to the market and within your budget. We help you control the messaging and information around your brand so that the associations tied to the brand are the ones you choose.
IMC, or Integrated Marketing Communications is not just a buzzword to to us, as we believe all communications on behalf of a business should be integrated marketing communications. This simply means that we work to ensure that any and all communication surrounding your business and brand(s) is on strategy, on message and on target, increasing your brand equity and driving sales. Once we establish and agree on your positioning, value statement and key messages, we create or modify your messaging accordingly, incorporating all relevant and appropriate channels:
- Your company website
- Social media
- Direct Marketing
- Public relations
- Advertising/Media Planning
- Speaking engagements/Seminars
- Event sponsorships
- Conference and trade shows
Our programs work tocreate top of mind awareness so your brand “owns the space” your product or service occupies. We effectively exploit every communications channel appropriate market and within your budget to deliver your message to your target.