Now dogs have a food trailer with Bow-Wow Chow
Folks in canine-loving Austin might not often think “This town needs something just for dogs.” But that’s what went through Lara Enzor’s mind one day last fall when she was passing through one of the city’s many food trailer courts. She saw trucks offering tacos, Indian food and various culinary mashups for humans and nothing for our four-legged friends. That spark of a thought became Bow-Wow Chow, Enzor’s food truck that caters just to dogs, which Enzor says is a first for Austin’s mobile food scene.
“It’s kind of like an ice cream truck for dogs,” says Enzor, who encourages owners to let their dogs come right up to the counter window for their treats, which come in minimal to no packaging to lessen the environmental impact. A single treat — all natural, preservative free and locally made in Austin — with a bottle of water is $1, three treats are $2 and the best-selling six-pack is $3. The Elvis special ($2) comes with one peanut butter treat, one banana treat and a water. Enzor also is offering a limited number of VIP leash tags for $10. Good through the end of the year, the tag can be used to get a treat when you don’t have any cash in your pockets.
“If the dog’s happy, the employee’s happy and everybody’s smiling,” says Enzor, who already has a proven entrepreneurial record, having worked for several large pharmaceutical companies before opening her own business monitoring pharmaceutical trials.
Published: 6:37 p.m. Wednesday, July 18, 2012