Blog posts – personal observations.
Effective Taglines – Do You Have One?
Love the marketing lesson on this napkin holder at Torchy's Taco's! It reinforces the brand's tagline "Damn Good Tacos" while making you smile.
We have branded and rebranded numerous businesses and the tagline always generates considerable discussion; everyone wants a "clever" tagline. However, a funny tagline is not appropriate for all businesses. Torchy's uses humor as primary characteristic of its brand; the menu and graphics are all humorous (e.g. Trailer Trash Tacos), so a funny tagline is perfect. However a business offering professional services or upscale product needs a tagline reflecting its positioning.