A PR issue can snowball so quickly into a full-blown crisis; electronic media can and does magnify any sensational event or opinion, and a company can begin losing control of their brand quickly – recent examples include Chipotle and  Whole Foods.  PR crises strike at the heart of branding, which is the establishment of trust between a brand and its market.

We’ve all heard “get in front of the problem, prepare and plan”… but what does that mean and how do we do that? Forbes magazine published an excellent summary last year of Yago de la Cierva’s book on the subject, which is the most thorough how-to I’ve read. I sincerely hope you are never in a position to need it! Full article>>>