Companies with engaged employees outperform those without by over 200%. However, in most organizations today, over half of employees are either not-engaged or actively disengaged from their jobs because they don’t understand how their work relates to the company’s goals and don’t believe their voice matters. This is where relevant and timely internal communications is critical to addressing employee engagement challenges.
Your employees are your most valuable asset. And yet, a recent Gallup poll reported that in 2015, more than 60% of employees were either not engaged or were actively disengaged from their jobs. This high percentage is concerning as all employees are an extension of the corporate brand and their engagement level in their jobs is directly correlated with the performance of the company.
Why do employees feel so disengaged?
Most employees don’t understand how their work relates to the broader goals of their organization and company. They also don’t believe they have a voice in the company—a way to safely share their thoughts and ideas that gets them recognition and helps to drive personal growth and improve company performance. The disengaged mindset exists at all levels and is a direct reflection on company culture. The lack of alignment and engagement becomes especially harder to manage with temporary employees and geographically dispersed teams.
Modernize Employee Communication to Improve Business Alignment
Relevant and timely internal communication is critical to addressing employee engagement challenges. The old ways of sending out important announcements, organization goals, etc. by posting on bulletin boards, hosting webcasts, newsletters or e-mail is outdated. Employee attention span is shortening, inboxes are overflowing, and there is no guarantee the communication is being acknowledged. Also, most of these methods are just a one-way broadcast with no ability to solicit true employee input.
Mobility in the enterprise is fast-growing and a significant majority of the workforce bring their own device to work. This is especially true for millennials, employees 35 years old and under, that are the largest generation in the workforce today. The best way to reach all your employees is by communicating with them on their mobile device. It offers them the convenience and flexibility to stay connected with the organization at any time and from wherever they may be.
Increase Employee Engagement
Mobile apps can help with crowdsourcing ideas at the right time, to share them easily and to allow them to grow organically as is essential to the ideation process. Teams can gain insight into market trends or product performance and encourage social learning and recognition. Organizations can also use it to mobilize workflows and information, all in a format that users love.
The Value of Engaged Employees
Magnet helps businesses unleash the potential of employees to create a workplace that values innovation, drives better employee engagement and ultimately competitive advantage.
Download this eBook and learn about four key mobile capabilities that drive employee engagement:
- Provide high visibility to important communication so nothing is ever missed
- Simplify the ability to crowd-source employee input and ideas
- Social, ongoing learning and development
- Mobilize information and workflows
Source: American Marketing Association (Sponsored)