We love marketing! We love strategy, brand management and public relations, and we love to keep learning. Staying current on new technologies, market trends and behaviors is key to effective marketing, as are flexibility and the ability to embrace change.
The annual South by Southwest (SXSW) Interactive conference held here in Austin every March is great learning opportunity, and provides us with the opportunity to meet people from all over the world, understand different perspectives, and learn about new technologies and marketing tools that may be applicable to our clients’ success.
And yes, it’s also an opportunity to party a bit! The photo above is a great example of both, and was provided by Oracle at their SXSW kickoff party, featuring a new technology called “digital graffiti” from Flipside. Continue Reading>>