As Marketers, it’s our job is to educate prospects and clients about a company, product or service in a way that is engaging and will ultimately lead to a conversion.

This could mean a phone call, email, online purchase, attendance of an event — the list goes on and on, but there should be a point to telling the story which translates to your bottom line.

Surprising, many marketers miss the concept of storytelling to drive sales and fail to work with them to create effective campaigns. The whole point of marketing is to drive sales, so how do they miss this?

The foundation of great marketing is storytelling in a way that engages people and keeps you “top of mind” when the client or prospect is in the market for your product or service.  It makes us very happy to tell our clients’ stories and ultimately, drive results for them through increased revenue. It’s always gratifying to hear “this marketing stuff works!”, or “I had no idea”, or “I’m shocked that opening up to the world really does open up doors for our business”.

I guess many people lose sight of the importance of storytelling in business and think it should be approached differently than in personal life. But the truth is, business is about relationships, and the more they get to know you, the more they will do business with you.

It’s amazing what comes to those who are willing to open themselves up to the world. The old saying “you get what you give” is absolutely true in personal life, but also in business, and we try to reinforce this concept in our marketing practices for all of our clients.

So if you’re looking to increase revenue by at least 30% this year, consider telling your story and letting the world know who you are and what you’re all about.  The more you share, the more feedback you’ll receive, and in today’s world of social media, this translates directly to increased revenue.

If you build it, they will come, so just be careful what you wish for. And be sure you’re ready, or you’ll risk losing the sale and your professional reputation. Now go get ’em.