Article written for RETransform which was picked up in the June 2012 issue of Software Quality Professional Magazine.
About the Author: Mary McKeown-Christie
Mary is a long-time tech marketer with experience driving marketing programs from the early stages of a startup all the way through IPO and acquisition. She's also well-versed with growing mid-cap and large enterprise corporations looking to drive hyper-growth. As a Fractional Chief Marketing Officer, she designs integrated strategies deeply rooted in the Science of Marketing with data-driven decision-making resulting in more leads, scalability, and increased revenue.