Tracey Nelson, MBA
Co-Founder, Principal
Austin, TX
Tracey is a recognized leader in the fields of brand management and brand extension. She has over twenty years’ experience in senior strategic brand management and consulting positions for world-class multinational companies, including Polo/Ralph Lauren, FILA Sports, ITT and Turner Networks. Her work spans multiple channels, product categories, industries and countries and her cross-industry experience gives her a unique perspective and expertise on the potential of companies to mine new revenue opportunities while enhancing brand equity.
Consistently designing and delivering on growth-oriented strategic and business plans for companies of all sizes, Tracey has optimized the use of multiple integrated marketing tools, including advertising, licensing, public relations, web, creative services and market research. She has also crafted numerous strategic alliances between brands and companies and has a track record of building consensus around common goals, across multiple departments, divisions and companies, as well as a P&L management track record and perspective.
Tracey received her MBA, with a concentration in international marketing, from the Thunderbird School of Global Management. She is a Marketing and Brand Management lecturer for the University of Texas’s McCombs Graduate School of Management, speaks on multiple brand topics to industry groups and serves as an expert witness in trademark litigation.
In her own time, Tracey spends time with her husband and two teenagers traveling, skiing, hiking, golfing and entertaining.
