2014 is around the corner.
Is your Marketing Plan Ready?
The end of the year is quickly approaching and if you haven’t done so already, it’s time to finalize your marketing and public relations plans for next year.
A key element of those plans, of course, is your budget. Though the number varies by industry, most successful companies budget 10-20+% of their forecasted (not current!) revenue as the marketing spend to get them there. Marketing is a necessary investment to achieve your goals, but it’s also necessary to ensure the money is spent well, i.e. on effective, targeted and cost-efficient strategies. Read more>>