From our friends at UPG Video. Great stuff!
I remember when I was hired at a drug store during my college years. I had to watch about 4 hours of some of the worst corporate videos ever produced. If it weren’t for the sexual harassment video and its mildly entertaining “examples” segment, I think I would have walked out. It was bad and it didn’t begin my relationship with my new employer very well. It immediately made me feel that they were out of touch and really didn’t care about how their employees felt.
Unfortunately, I’m many years older and unfortunately this practice of torturing employees is still common.
The video isn’t really the problem, though. It’s merely a symptom. The real cause is a lack of understanding of how to build a healthy internal culture. Your internal culture is a HUGE part of your brand. How your employees act or feel affects how your company is perceived. So yes, bad corporate video is bad for your brand.
Here’s another perspective from Tracey Nelson. Tracey is veteran brand builder and co-founder of Austin-based Maven Marketing Solutions. She says, “Whether it’s an executive or a shipping clerk or anything in between, that employee will be associated with your brand. The more you can do to affect what that employee says and feels about your company or brand, the better off you’ll be. Every employee you have is a marketing tool.” View full video>>